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GOOGLE ADWORDS & ADSENSE

Effective Google Adwords management begins with tracking those keywords most successful in Google searches. A program like AXS Traffic by Fluid Dynamics provides exact search words and phrases, search engine queried and position results.

Once you're keywords are on track, your Google AdWords account can be customized for search or content, using these specific words and phrases in your ads.

Fewer, customized search words and phrases will result in a higher click through rate and lower account fees. Geotargeting those ads where possible will pull even better results.

References:
Google AdWords: Optimization Tips
Getting a Great Ranking With Google AdWords

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