MARKETING

SEARCH ENGINE OPTIMIZATION (SEO)

If your website has never been optimized:

1. An initial review is made to get a snapshot of your current search engine presence, level of indexing, rank, and keyword strengths.
2. A list of keywords and key phrases is developed, evaluated for impact and distilled into a final list.
3. This final list is crafted into your code and content.
4. Your website is resubmitted to a variety of search engines.
5. Keyword success is tracked and traffic reports are evaluated over a 3-6 month period, with adjustments made as necessary.

An initial optimization can easily result in a 100%-400% increase in traffic depending upon your current content. If your website has been optimized, the creative opportunities to expand your reach are limitless:

1. Grow your content. New content is the best marketing.
2. Expand your technology (RSS feeds or Podcasting) to reach new markets.
3. Seed your website to local, state, regional or trade directories.
4. Creatively package or repackage your content into a more popular format: tutorials, weblogs, expert advice.
5. Involve your visitors. Ask them what they want - and then provide it.