This short list of quick tests can be run in under five minutes and provides excellent feedback to ensure your website is more secure, more accessible, and more likely to rank higher with Google.

Test 1: Website Security Headers

HTTP security headers are code added to help prevent client side attacks like phishing, cross site scripting (XSS), Clickjacking, or Man In The Middle (MITM). That SSL certificate you pay for yearly? It's not enough. Take a minute to run your website through SecurityHeaders.com and do a quick site scan. Why test? Code changes all the time. Old code is vulnerable. This kind of code is updated at your server - once.

Test 2: Accessibility Checks

Accessible websites perform better for you and everyone. Why test? What makes a website accessible changes all the time. Most accessibility checkers do not agree on everything, so I like to use a combination of tools to get a better overview. This code is added to website templates, but image "alt" tags and accessibile color palettes can be managed by website owners.

• axe DevTools- a Chrome plugin
• Google's Lighthouse Report for accessibility (above) which is also a Chrome plugin
• Tota11y Bookmarklet
• AccessibilityChecker.org - for a full site scan (below)

Test 3: Overall Web Check

The Google Lighthouse check is part of their developer tools. It's already in their Chrome browser, and just needs a right click on any web browser page. Choose inspect from the pop up menu, and in that super tiny toolbar at the very top right look for Lighthouse. Click the Analyze Page Load button. The resulting report covers four basic metrics: Performance, Accessibility, Best Practices and SEO.

Performance varies based on web traffic and strength of your connection so check at different times of the day. External elements impact performance: YouTube videos, Instagram feeds, Google Maps, all booking engine code – or analytics. Since most websites have some of these elements, anything over 80 is okay and anything under 60 should be rethought, especially on a home page. Accessibility and SEO are self-explanatory. Best practices? Think of it as fresh scripts, and newer, better code.

Why test? Google is still the number one website and when it visits your website, your score is determined by this metric.